Having automated processes in place that allow you to pre-schedule email or social media messages are a great tool. However, the people behind the tools always need to be aware of those sends and make judgment calls in extenuating circumstances. As an example, Hurricane Sandy is hitting the east coast hard this morning. Many businesses are closed as people rightly
Read moreOne of the most challenging questions for trainers, consultants, and professional coaches in regards to online and email marketing is knowing when they need to hire outside help. There’s not a hard and fast rule but there are three guidelines of when to look for help: Don’t Have Time – This is an easy issue to identify. If you or
Read moreFollowing up on the ease of contact post. . . Contacting you is often a general action. Lead generation is more specific. It involves the contact but with an intent to take a next step. Ideally, professional services websites are developed with the intent that it will generate new business. In the case of consultants, trainers, and professional coaches, there
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