Month: November 2012 | eMarketing Innovation Insights

Have a Business Blog? Make it Count.

I recently had someone ask me, “Aren’t blogs dead?”. No, they are alive and kicking, they’ve just gone through a metamorphosis. Ratherthan being the single stop for readers, blogs can serve as bait. The content can be distributed across many channels to lure people to the blog and by extension, your website. When done consistently

B-to-B Online Marketing Around the Holidays

As the holiday season grows closer, many of us associate it with the busiest shopping season of the year. But for B-to-B the inverse is often true. While consumer shopping spikes business to business transactions often lag. Consultants, trainers, and professional coaches need to modify some of their online marketing plans to account for the