Text Formatting Issues? Try Notepad.

I get a question frequently when clients are updating text in web or email templates, “Why does the text look weird?”  Nine times out of ten, the problem can be solved by copying the text into notepad or simple text editor and then pasting it into the web/email template. Copying directly from Word or another word processor often inadvertently copies

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8 Misconceptions on Email Deliverability

Email deliverability has a lot of misconceptions.  Here are common assumptions that trainers, consultants, and professional coaches make that are often untrue: The bigger I can get my list, the more money I will make from it. A large list might make you feel better, but unless all of the people on it want to be there, the size of

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