Month: March 2013 | eMarketing Innovation in Pittsburgh PA

Social Media: Quality Over Quantity

March 20, 2013 One comment

Are you abusing your social profiles? A lot of trainers, consultants, and professional coaches don’t think they are but on analysis their profiles contain very little quality information. Rather it’s a long series of hastily crafted messages or reused content with little or no value add. Social media marketing isn’t about finding and posting anything with relevance to your profession.

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Is your Value Add Content . . . Valuable?

March 4, 2013 2 comments

A content based email or online marketing campaign relies on providing valuable insights to keep the audience engaged. No insightful content, no audience. In principle most trainers, consultants, and professional coaches agree. In practice however, it’s a difficult practice for many to adhere to. While the goal of online and email marketing is to drive leads and new business, the

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