SEO Success Through Market Segmentation

Many consultants, trainers, and professional coaches come to search engine optimizing with overly grandiose expectations without the proper foundation.  When asked what their primary target keywords should be they’ll say something like, “sales training”.  While that’s a great keyword, it’s unlikely, at least in the short term, that the site will rank highly on that search phrase.  It would take

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Are Your SEO Strategies Causing User Problems?

There are a lot of ways of manipulating your webpage’s code to improve search engine ranks.  While we want to use all the tools in our arsenal, they shouldn’t be abused.  Make sure that your SEO tactics aren’t causing user experience problems. If you have a web template specifically set up with SEO in mind then chances are this is

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Social Media and Email Marketing: Your Movie Trailer

I love movie trailers.  I will seek out the trailer for movies I am interested in and take in about any trailer that comes across my path.  I will actually get irritated if I am not in my seat at a theater when the trailers start.  But why seek out or get irritated about missing something that amounts to a

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