Business to Business (B to B) Social Media

There tends to be two extremes to opinions on social media in the business to business marketing world. The one extreme is that it’s the same as any other business.  Put in the effort and you’ll see the same result as any other business. The other extreme is that it’s not a good medium for business marketing.  Avoid the time

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Consistent Online Marketing Activities Are Required for Consistent Results

There seems to be a common misconception among trainers, consultants, and professional coaches that once you get your online marketing campaigns rolling that it then runs itself.  There is never a time where you should be asleep at the wheel.  Every online communication channel requires consistent activity and a lull in activity will almost guarantee a lull in results. Online

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