Month: July 2013

Critically Analyze Your Web Metrics

One of the biggest advantages to improving online marketing is the fact that data is instantly available to inform decisions.  However, sometimes data gets oversimplified and provides false “insight”. Recently a client expressed concern that the referring links from their social media platforms was too low.  It was true that only a small fraction (about

An Online Marketing Strategy that Works for YOUR Business

There is no shortage of email, social, and online marketing to sample from.  It’s a common occurrence for us to get a forward saying, “Can we do something like this?”  While there is nothing wrong with getting inspiration from other marketing campaigns; trainers, consultants, and professional coaches need to assess whether the marketing strategy works