Month: July 2013 | eMarketing Innovation in Pittsburgh PA

Critically Analyze Your Web Metrics

July 24, 2013 2 comments

One of the biggest advantages to improving online marketing is the fact that data is instantly available to inform decisions. However, sometimes data gets oversimplified and provides false “insight”. Recently a client expressed concern that the referring links from their social media platforms was too low. It was true that only a small fraction (about 2%) of their traffic was

Internet Marketing, Site Conversion, Web Maintenance B-to-B marketing, consultants, critical thinking, online marketing, pittsburgh, professional coaches, Social Media, Social Media Marketing, trainers, web analytics, web metrics

An Online Marketing Strategy that Works for YOUR Business

July 9, 2013 5 comments

There is no shortage of email, social, and online marketing to sample from. It’s a common occurrence for us to get a forward saying, “Can we do something like this?” While there is nothing wrong with getting inspiration from other marketing campaigns; trainers, consultants, and professional coaches need to assess whether the marketing strategy works for their business. Recently I

Email Marketing, Internet Marketing, Social Media call to action, consultants, Email Communications, Email Marketing, email marketing campaign, Online Communication, online marketing, pittsburgh, professional coaches, Social Media, Social Media Marketing, Social Media Success, trainers