Events can be a great way to generate new business for trainers, consultants, and professional coaches. However a common question comes up, “Should I charge for this event and if so how much?” From a marketing perspective the question can be broken down into a balancing act between difficulty of sign-up conversion vs. no shows. Sign up conversion is how
Read moreIf there is a number one offender on why consultant’s, trainer’s, and professional coach’s marketing campaigns don’t work it’s over-strategizing. The best plan ever conceived is worthless if it’s never put in place. Over-strategizing revolves around one central problem, too much thinking and too little action. Admittedly marketing consultants and contractors contribute to this problem. Talking about a great idea
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