Every online marketing campaign should have clear calls to action. But commonly trainers, consultants, and professional coaches will say, “I’m not sure I have a good call to action.” That’s a big problem, it’s like giving people directions without picking a destination. You’ll get somewhere but probably not strategically toward a sale. There are five common calls to action that
Read moreTrainers, consultants, and professional coaches tend to strive for perfection. On the surface that seems like an asset but it can become the undoing of their online marketing. The problem with perfectionism is it often becomes fruitless debate or nit picking. Gradual improvement is admirable but requires testing not nit picking. At a certain point in online marketing timeliness runs
Read moreConsistency is often the lacking feature in an otherwise solid online marketing campaign. Strategizing and planning tend to be what trainers, consultants, and professional coaches want to tackle but consistent execution can be elusive. That said consistency can become repetition which is a sure way to lose audience interest. Consistency is born from a marketing calendar and a company brand
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