Month: November 2013

Call to Action: Whitepaper/Report Downloads

Whitepapers or reports are the call to action that every consultant, trainer, or professional coach can offer.  If you don’t already have one, it’s typically not a large undertaking to create one using curriculum or existing materials on the subject of expertise. The beauty of whitepaper/reports is the ease of use.  This ease extends to

Call to Action: Events

Events can be a powerful first step for most trainers, consultants, and professional coaches.  They literally put trainers, consultants, and professionals coaches on the podium to illustrate what they do and how they help clients. Events can serve as a great call to action.  Dedicated invitations can be created and delivered via email or postal