Month: February 2014 | eMarketing Innovation Insights

The Industry Average Myth

There is a lot of “common knowledge” that floats around about what’s good for a particular metric and what’s bad for a particular metric. While these numbers can serve as a guideline they are likely a poor benchmark. Make sure that an industry average actually applies to your industry. As an example 10% is often

Just Do My Social Media

A lot of times potential clients will tell us, “We want you to do our social media for us.” When we ask what they mean by that it usually boils down to, “I don’t want any involvement, I want you to post and manage everything for me.” While many things on social media like company