A lot of aspects of email marketing get lumped into good and bad categories. One such aspect is personalization. The more personalized the better. In some ways that is true. If you can cater content to a particular audience to ensure relevancy then personalization is good. However many trainers, consultants, and professional coaches don’t have an infrastructure or list size
Read moreMarketing is often a “fun” business topic. It’s surrounded by new opportunities and getting a company’s name into the market. Sometimes trainers, consultants, and professional coaches let that zeal taint how they perceive business issues. Their desire to work on marketing makes all problems look like marketing problems. In discussing calls to action with a business owner, he told me
Read moreI was part of a strategizing meeting for a new online marketing initiative years ago. The owner of the company who was looking to start the new campaign interrupted the project manager on seeing a sample landing page layout and said “I’m not sure about that shade of blue in the background.” The blue in question was pulled from their
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