Month: May 2014

Email Mobile Layout – Columns

There have been a multitude of article written lately promoting a single column layout that is a max width of 400 pixels. The idea being that the simple layout will display well on mobile devices. And while that is certainly true, it’s also true that most of the people promoting this best practice have many

The Personal Perspective Bias

When judging your website you tend to be on one extreme or the other. Either everything seems a little better than it is or a little worse than it is. It’s important to make value judgments on your website from the metrics or user testing rather than personal opinions or experience. A client called us