Month: June 2014

Email Layout: HTML as Text

A common question from trainers, consultants, and professional coaches is the best way to set up their HTML email. Should it be a fully designed email or ultra-simple with just text? While each campaign likely calls for its own solution the answer is usually either, just don’t split the middle. Its odd advice as a

SEO Without Analytics is Like Driving Blind

Suppose someone asked you to drive from your home to the nearest grocery store. It would be a strange request but easily fulfilled. Now suppose they wanted you to be blindfolded for the trip. That’s an impossible task and the assumption would be that the requester was crazy. Even if the store was close and