Month: July 2014 | eMarketing Innovation Insights

Usability Fanatacism

Too much of a good thing will inevitably corrupt it. Usability is important but can be taken to an unsustainable extreme. We ran into an issue recently where an email tested fine across browsers and platforms. One of the test users printed it and found that there was some odd spacing at the bottom. So

Focus Email and Social Media Marketing Schedules on Peak Activity Times

We are often asked, “When is the best time to send an email or post to social?” The problem with this question is that it’s not static. The answer will vary based on audience and offer. Rather than looking for a set day/time monitor activity and look at the calendar to figure out Ideal times.