Month: August 2014

Ethically Acquire Your Marketing Images

Google image search and other image tools have made it very easy to find amazing illustrations and photographs online for your marketing. However, the tools should come with a warning, most of those images are not free for the taking. Many trainers, consultants, and professional coaches use images in correlation with blogs or social media

In Competition with . . . Yourself

Most trainers, consultants, and professional coaches have plenty of competition but some still insist on adding more . . . themselves. Pay close attention to your calls to action. If you find that your offers are too similar or promoted simultaneously, you’re probably competing against yourself. We run into this primarily with two particular calls