Do you know your target market? When asked that question most trainers, consultants, and professional coaches can paint a fairly clear picture of what a target client looks like. When asked how they market to that target audience a list of marketing channels or media follows. But is the target market using those channels or media? The ease in which
Read moreGetting testimonials is not a groundbreaking marketing suggestion. However, many trainers, consultants, and professional coaches don’t consistently generate testimonials from their satisfied customers. Here are several ways to make gathering testimonials part of business as usual. Use Client Emails One of our best clients at generating testimonials has at least two every month. How does he consistently generate so many
Read moreArticle and content reuse can be a valuable way to save time in producing the quality content that drives productive online marketing. It can also be a crutch that leads to repetition, disinterest, and obsolescence. It’s rare that I encounter a trainer, consultant, or professional coach that isn’t strapped for time. Any strategy for decreasing the time commitment to sustain
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