Month: October 2014 | eMarketing Innovation Insights

Identify and Investigate Target Market Channels

Do you know your target market? When asked that question most trainers, consultants, and professional coaches can paint a fairly clear picture of what a target client looks like. When asked how they market to that target audience a list of marketing channels or media follows. But is the target market using those channels or

Gather Client Testimonials

Getting testimonials is not a groundbreaking marketing suggestion. However, many trainers, consultants, and professional coaches don’t consistently generate testimonials from their satisfied customers. Here are several ways to make gathering testimonials part of business as usual. Use Client Emails One of our best clients at generating testimonials has at least two every month. How does

Reusing Articles For Marketing

Article and content reuse can be a valuable way to save time in producing the quality content that drives productive online marketing. It can also be a crutch that leads to repetition, disinterest, and obsolescence. It’s rare that I encounter a trainer, consultant, or professional coach that isn’t strapped for time. Any strategy for decreasing