Month: April 2015 | eMarketing Innovation Insights

Calls to Action – Under-Promise and Over-Deliver

In an effort to entice target audiences, the value of a call to action can get inflated. This often causes two problems. It erodes future credibility and can make transitioning a lead to the sales process difficult or contentious. It’s best to be realistic with calls to action and to error on the side of

Beware Search Engine Optimization (SEO) Tricks

It’s not uncommon for a trainer, consultant, or professional coach to ask for their site to be updated with SEO “tricks”. The problem is that “trick” usually means “shortcut”. SEO is not a one shot project. Good SEO requires ongoing content generation, appropriate on-site structure, and responsible off-site linking and promotion. In short, there’s no

Is Your Style Conducive to Digital Marketing?

Putting personality into blog articles, email campaigns, or social media posts can be a unique and engaging way to approach your target markets. But if not done tactfully, it can also be alienating to the group you hope to interact with. Trainers, consultants, and professional coaches often have magnetic personalities that serve them well in