Month: May 2015

When Digital Marketing Dogs Technology

Technology that doesn’t work can be very frustrating. However, some digital marketers have let their frustration boil over into a prejudice. If technology does not work in exactly the way they envision, they bemoan inconveniences or small inefficiencies as if it’s a critical error. Setting up marketing systems for a website, social media, list management,

How Valuable is A Keyword to You?

In asking trainers, consultants, and professional coaches what their keyword focus is, the answer is typically something general like “Sales Training”. There are two problems with this general objective. The first is that such a simple term will be very hard to rank highly because the competition will be intense and it will take a