Month: December 2015

Digital Marketing Goals: Projects for Improvement or Business as Usual

As the year closes out, digital marketing goals should be set for the following year. This can be especially true in digital marketing because campaigns can be repetitive and trainers, consultants, and professional coaches might allow that to lull them into complacency. This can cause swift declines in results due to the digital marketing environment

Subjective Digital Marketing Analytics

Metrics are only as good as the analysis. This seems obvious but many trainers’, consultants’, and professional coaches’ marketing campaigns revolve around putting the best face on the results. Rather than spending time “putting lipstick on a pig”, really look at the data to see what channels and efforts are generating results . . .