Month: January 2016 | eMarketing Innovation in Pittsburgh PA

LinkedIn Sharing vs. Posting

January 20, 2016 Leave a comment

The LinkedIn publish a post option has been active for almost two years but is just starting to get more widespread use. For those that don’t know what a LinkedIn post is, you can think of it as a blog post that resides in a blogroll of other LinkedIn posts on the LinkedIn site. Sharing and posting on LinkedIn sound

Social Media

Exploiting Current or Cultural Events in Marketing Often Lacks Authenticity

January 7, 2016 Leave a comment

Last week I visited a national park that is a civil war battlefield. During a conversation with the Ranger at the visitor center, she mentioned that the national park service had encouraged each park to do a promotion that tied in with the release of the new Star Wars movie. She explained that several parks came up with good promotions,

Email Marketing, Internet Marketing, Search Engine Optimization, Social Media