Month: March 2016 | eMarketing Innovation Insights

Map Your Call-to-Action Visitors Flow

Is your site sending visitors on a path to nowhere? The answer to this is always “no” but the reality is that many trainers, consultants, and professional coaches have digital marketing offers that ultimately lead to nowhere. It’s important to review your site at launch and then periodically to make sure that calls to action

New Digital Products and Services: An Elegant Solution to a Problem That Doesn’t Exist?

Digital marketing is often focused on the tools and tactics for communicating to your target audience. However, marketing should play a role in what is offered as well as how it’s offered. This is very true of digital products and services that are often planned and developed without a clear understanding of what the target

Consolidating Marketing Emails

Most trainers, consultants, and professional coaches have a lot of good ideas, strategies, and tactics that they are eager to share with their target audiences. Sometimes that eagerness boils over to form an overloaded and cluttered email marketing newsletter. Typically, it’s best to simplify an email campaign so that each email has a single topic