Month: May 2016 | eMarketing Innovation in Pittsburgh PA

Don’t Allow Your Email Marketing Layout View Dictate the View for Your Audience

May 23, 2016 Leave a comment

Often times trainers, consultants, or professional coaches use their own email or mobile inbox to test their email. While this can be a good first impression, it should not be the final word on layout decisions. Because email platforms, mobile inboxes, and personal settings greatly influence how an email marketing message is viewed, a more diverse testing method should be

Email Marketing

Test Your Conversion Mechanism – Every Time, All the Time

May 11, 2016 Leave a comment

The pre-dominant reason that trainers, consultants, and professional coaches run marketing campaigns is to generate leads or sales. While larger firms might include branding and market exposure as a goal, it’s not the primary focus. For this reason, digital marketing should always drive to a call-to-action. If someone completes that call-to-action, they are counted as a conversion, otherwise known as

Site Conversion, Web Maintenance