Digital Marketing Bias: “A website is no longer necessary.” or “A website does everything a social media page can do.”

The role of the website has become a lot more convoluted over the last several years as social media platforms build in more and more functionality for business and user pages. This complexity has led to two simplistic and opposing views of the landscape which boiled down is “Social Media platforms can handle my entire online presence.” or “My website

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Digital Marketing Biases

Mark Twain said, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Trainers, consultants, and professional coaches should take that quote to heart when analyzing their digital marketing campaigns. Our biases about digital marketing are often what prevent us from objectively considering new marketing channels or techniques that

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