Month: July 2016 | eMarketing Innovation in Pittsburgh PA

Digital Marketing Bias: “Social media is a waste of time.” or “Social media is the only thing that matters.”

July 21, 2016 One comment

Social media is the newer channel in digital marketing but one that is growing fast. In fact it’s growing so fast that it’s becoming difficult to lump all social media platforms together. The most frequent social media argument is over which platform is most effective. But to avoid too much granularity, we’ll go with its overall effectiveness. Because of social

Social Media

Digital Marketing Bias: “Email Marketing is obsolete.” or “Email marketing is the only thing that really works.”

July 5, 2016 Leave a comment

As digital marketing channels go, email marketing is the senior citizen. Email was developed at the dawn of the internet and leveraging that technology for marketing was not far behind. Of course, email marketing has evolved heavily through the years but what is its current role? There are two opposing views on the importance of email marketing which greatly over-emphasize

Email Marketing