Month: August 2016 | eMarketing Innovation Insights

A Mistake in My Email Marketing Send . . . Now What?

Email marketing presents a unique challenge from other digital marketing platforms in that it has a single definitive send. Once it’s sent, there’s not a reliable way of retracting the communication. So unlike your website, digital ads, or social media posts, mistakes can’t be overwirtten live at the source. So when mistakes are not caught

Digital Marketing Bias: “My gut feel is the same as metrics.” or “Don’t make judgment calls, just follow the metrics.”

The use of data in digital marketing can be a divisive one because the two biases are more common than a balanced view. This is a problem because a skewed perspective on how to use metrics can steer a digital marketing campaign toward trouble or miss opportunities. Effective use of metrics is a careful balance

Digital Marketing Bias: “Digital marketing tools should always be free.” or “Free tools are ineffective.”

The amount of tools available for digital marketing is growing exponentially. The quality and prevalence of these tools varies greatly. This often makes it difficult to identify and effectively implement the tool that’s best suited to your marketing campaign’s needs. One common factor that drives a decision to adopt a tool is whether it’s free