Month: September 2016 | eMarketing Innovation in Pittsburgh PA

Website Content and Social Media Content Offer Unique User Experiences

September 28, 2016 Leave a comment

It’s common for trainers, consultants, and professional coaches to think of social media and their website as the same thing. This false assertion often leads to mirroring navigation and content that rarely suits either channel. While social media content and website content are related they are two very different channels that will result in very different user experiences. Social media

Internet Marketing, Social Media, Web Maintenance

B-to-B Digital Marketing: Setting a Budget

September 14, 2016 Leave a comment

Digital marketing is a business development activity which means it should directly or indirectly generate revenue. For trainers, consultants, and professional coaches that sell their services to other businesses, the contribution typically comes in the form of leads. Since marketing’s goal is to generate revenue the budget should not be set higher than a reasonable projection for generated revenue. Establishing

Email Marketing, Internet Marketing