Month: October 2016 | eMarketing Innovation in Pittsburgh PA

Digital Marketing: Is Doing Nothing an Option?

October 26, 2016 Leave a comment

Getting started with digital marketing is often the hardest step to take. We speak with many trainers, consultants, and professional coaches that know they need to do something but there’s always one more thing to square away before launching their digital marketing plan. There will always be one extra element that could make digital marketing better but if it will

Email Marketing, Internet Marketing, Search Engine Optimization, Site Conversion

Is Your Call to Action Still Valuable to Your Target Market?

October 12, 2016 Leave a comment

When testing and analyzing digital marketing data, the focus is often on the content or creative elements. While these elements certainly factor into digital marketing success, it’s important not to overlook the foundational elements that the content and creative is built on. This is especially important in reviewing the target audience and calls to action that have been effective but

Site Conversion