Month: November 2016

Checklist Mindset in Digital Marketing

I am a checklist junkie.  I create monthly task calendars that I break down into weekly checklists and then create daily journal entries for what needs accomplished. For me it’s natural to want to do a task, complete it, and then check it off the list.  While valuable in task completion, a checklist mindset can

Is It Time for a Redesign?

A redesign of a website or email campaign is often considered when the aesthetic of the layout has become dated or unsuitable. By all means, if you find yourself repulsed by the look of it, then it’s time to make an update.  But what if you’re just indifferent toward the layout?  Is it worth the