Month: December 2016 | eMarketing Innovation Insights

How Advanced Does Your Digital Marketing Platform Need to Be? – Platform Types

Our last article raised some questions about our opinion of Hubspot’s product. Specifically, do I agree with Lyons’ assertion that HubSpot is hastily developed software and unfriendly to users? In general, I think HubSpot can hold its own against similar all-inclusive digital marketing platforms. That’s not to suggest that I am whole-heartedly recommending it. Most

Digital Marketing’s Value is Disrupted without Gauging Your Target Market’s Perception

If you are searching for a new, and critical, perspective on digital marketing then Disrupted: My Misadventure in the Start-Up Bubble is a good option. The book came to my attention after hearing other digital marketers’ mixed reviews. The book is an account of author Dan Lyons’ time with HubSpot, a popular digital marketing platform.