It’s the New Year resolution time of year. I am a big believer in setting goals with a plan to reach those targets. The problem with resolutions is that the planning phase tends to be omitted. Rather than making a resolution, make an explicit goal because you’ll be ten times more likely to achieve it if it’s well defined. As

Our last post outlined the types of digital marketing platforms.  How can you best identify whether the top tier is appropriate for your needs? The most common and true differentiator for all-inclusive platforms is centralized control and user tracking. Let’s review the value for these two items: Centralized Control Every aspect of digital marketing is housed in one place.  This