Month: February 2017 | eMarketing Innovation in Pittsburgh PA

All Leads Are Not Created Equal

February 15, 2017 Leave a comment

There is value to every lead. Even a simple download or follow that includes a specific request not to be contacted is at least a validation of the value your marketing is bringing to your target audience. It’s also a reaffirmation that you still hold that prospect’s attention and will get future opportunities to convert them to a proper lead.

Site Conversion

Calls-to-Action Dilution

February 1, 2017 Leave a comment

Every digital marketing campaign should drive toward a call-to-action. Even communications that are primarily educational or informational should have some method of pointing people to a next step. There’s often a fear that a call to action will get stale. That can be a valid fear if your audience no longer values what is being offered. However, that fear can

Internet Marketing, Site Conversion