Month: May 2017

Stop Checking Those Digital Marketing Reports!

Attention to detail is a valuable asset in digital marketing campaign analysis. Obsessively reviewing those details is not. Data-driven digital marketing is an ideal path to improving your digital marketing performance but you have to allow time for that data to illuminate trends, opportunities, and inefficiencies. If you are reviewing the same data more than

Over or Under Qualifying Leads

Ease of conversion is a common goal in digital marketing but is it at odds with your sales process?  There is a balancing act in allowing users to easily access offers while not overburdening the sales or delivery team with a lot of qualification requirements. Years ago I was confronted by a sales person after