Month: August 2017 | eMarketing Innovation Insights

Keep Your Digital Marketing Up to Date with Technology

Digital marketing is a unique blend of communication and technology. Both aspects need to work in tandem for effective campaigns. While communication platforms change, the basics for communication, video, text, interaction, and design remain fairly static. Technology on the other hand . . . changes rapidly. Don’t allow your digital marketing to be undermined by

Anticipate the Summer Slow Down

Acknowledging headwinds is the first step to overcoming them. Most trainers, consultants and professional coaches experience a slowdown in their digital marketing over the summer months. Anticipating and preparing for that three month lull is critical to ensure that you meet your marketing targets. Hope is not a strategy. Almost every training and consulting market

Consistency Counts for a Lot in Digital Marketing

If content is king in digital marketing, then consistency is queen. It’s the power behind the throne that ensures the message is heard. Don’t disregard the true value of consistency because even a short lapse in consistency can have disastrous consequences. Stephen Hawking said, “Half the battle is just showing up.” That’s as true to