Month: October 2017 | eMarketing Innovation Insights

Split Testing Through Campaign Evolution

In our last post we covered why A/B testing can be difficult for some companies to effectively implement. But that doesn’t mean the principles of testing should be abandoned completely. An evolutionary process of consistent improvement is a more gradual way of implementing split tests. Many trainers, consultants, and professional coaches set up a template

Why Companies Struggle to Implement A/B Testing in Their Digital Marketing

A/B (split) testing is the most popular and often most effective way of testing multiple versions of an app, email, or webpage to see which version produces better results. However only 27% – 38% of companies actively do split testing. Of the companies that actively do split testing, almost half claim they do it infrequently