Our last post covered how simple personalization can register as SPAM to recipients. Should personalization be abandoned all together even though it is often cited as a major boost to email marketing success?  Obviously not, but the focus of the personalization needs to be selective and identifiable.  Setting up email marketing campaigns by triggered activities rather than general information or

Personalization in email communications is always a valuable goal.  In fact, the level of personalization continues to get more and more sophisticated.  Marketers can segment by trigger events, demographic information, or gathered personal data.  Unfortunately spammers and scammers are leveraging the same tools to deceive recipients. The escalation in marketing tool sophistication is creating skepticism with recipients who are becoming