We received a response on our last post that plagiarism is often a result of writer’s block. That can certainly be the case especially for longer running marketing campaigns. We are fortunate at eMarketing Innovation in that digital marketing strategy and technology evolves quickly, so even old topics become new after a period of time. But even with that advantage
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Content is critical to a successful digital marketing campaign. It’s also challenging and time consuming to generate the type of quality content that will attract your target market and inspire them to engage with you. Unfortunately, many marketers look for shortcuts for generating content which leads to disjointed messaging that struggles to establish credibility with target markets. There are only
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How do your December metrics look? If you are like most trainers, consultants, and professional coaches, you experience a holiday slump in the last couple weeks of December. This slump typically runs across all channels and is directly related to a significant decline in activity as prospects and clients take time off for the holidays. While it’s not advisable to
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