Month: March 2018

Digital Marketing: Garbage In, Garbage Out

Even though most of us know that shortcuts come with a cost, it’s still enticing to try to do more with less.  Unfortunately, after executing on the shortcut, it usually results in doing less with less.  Digital marketing is full of new applications, automations, and strategies to cut time, money, or effort out of your

Expiring Calls to Action for Digital Marketing Ads

Most people have been conditioned to ignore the “limited time offer” pitch in advertising because it’s a common gimmick to create false urgency.  Unfortunately, it’s not uncommon for digital marketers to ignore their own limited time offers in their ads even when there is truly a defined expiration to the call to action. I recently