Month: May 2018

What’s Your Digital First Impression?

You only get one chance to make a first impression and your business is no different.  Most trainers, consultants, and professional coaches view that as a strategic advantage because they look and sound polished.  They know how to make a positive first impression and project a perception of professionalism on the business.  But are they

Email Marketing Pre-Send Checklist

An ounce of prevention is worth a pound of cure. A re-send is often considered a cure for an email mistake but it has some nasty side effects, loss of credibility being the worst. Of course, mistakes are going to happen in your email marketing from time to time but it’s important not to default