Month: June 2018 | eMarketing Innovation Insights

Social Media: Not Even Waiting For Your Turn to Talk

Digital communications is a crowded environment, that’s no secret. It tends to also be chaotic because most digital marketers are focused exclusively on getting their message heard. This can make a shared environment like social media seem like a competitive shouting match. Everyone speaking at once is as ineffective digitally as it is in person.

Making a Good Digital First Impression

Our last post prompted an obvious question from a few readers, “So what makes a good digital first impression?” It’s a good question as external factors dictate how you can present yourself. From a technical perspective there are three areas that drive most previews. The page title serves as the primary text, the URL is