Month: August 2018 | eMarketing Innovation Insights

Be Suspicious of Your CMS’s Publishing

Are you taking your Content Management System’s word for it that content has been published? Sooner or later it’s likely you’ll find that you’ve been lied to. It’s always a good idea to check the actual page to ensure that the CMS has actually pushed the content, rather than relying on the CMS’s confirmation. Publishing

Systematic Digital Marketing Platform Migration

The need to move digital marketing platforms for social media, email, and/or your website is becoming more common as tools evolve and develop. The change might be necessitated by external factors, like one platform acquiring another. Or it could be internal factors driving change like finding more appropriate platform pricing or services. Many trainers, consultants,

Keep a Record of Your Digital Marketing Resources

Digital marketing is often a complicated mix of communication, technology, marketing, and administration in a rapidly shifting landscape. Add changing personnel and a wide variety of tools and it can become chaotic. As digital marketing initiatives evolve and change course, it’s important that the professional(s) driving that initiative can quickly and accurately execute on the