Month: September 2018

After identifying how a person requesting an unsubscribe that is absent from your email marketing list is receiving your email marketing messages, what should you do about it?  Typically a digital marketer will simply unsubscribe the uncovered email address and consider the matter settled. But savvier digital marketers can leverage the opportunity to minimize loss

It’s important to be diligent about unsubscribe requests, not only to respect the recipients wishes but also to keep your communications targeted to an engaged audience. In fact, it’s a legal obligation to include a method for unsubscribing in all of your email marketing.  However, it’s common for subscribers to overlook your unsubscribe instructions and