Month: October 2018

Digital Marketing Width is Expanding, but is Skill Set Breadth?

Being a jack of all trades can be advantageous especially in a digital marketing role for a small or medium sized company.  But that also means that the versatile digital marketer is master of none, so it’s important to analyze suitability and skill-sets before undertaking a digital marketing activity outside typical competencies. A past client

Calls to Action in an On Demand World

“Immediately” has become the expected time frame for online inquiries and requests.  Calls to action are no exception.  If a user submits their payment and/or personal information then they expect to promptly receive what was offered.  And, for the most part, digital marketers and the tools they use have evolved to meet this timeline.  Auto