Month: November 2018 | eMarketing Innovation Insights

Email Segmentation vs. Drip Marketing

It’s no secret that customizing your marketing emails to an appropriate audience is a powerful way to improve effectiveness. There are two distinct ways of delivering customized emails, email segmentation and drip marketing. Clearly defining your list segmentation and drip campaigns helps assign a purpose for each strategy and creates clarity for both you and

Are LinkedIn Groups Still Relevant?

LinkedIn company pages seem to be constantly improving. Since this post last year, company pages have gotten even better with seamless tools for sharing from personal profiles and content administration. Groups on the other hand have been largely sidelined, both in updates and in the platforms navigation. LinkedIn recently provided an update for groups but