Month: December 2018

Rushing Communications Leading Up to the Holidays

There is typically a rush leading up to Christmas to checkoff all the last work related tasks before taking a holiday break.  Completing the tasks is admirable but when those tasks are communications, it’s worth reviewing your motivations.  It’s no secret that mid to late December is not a great time for B-to-B communications, so

Intermixing Email Segmentation and Drip Marketing

We had several questions to our last post making inquiries along the lines of, “What’s an example of intermixing email segmentation and drip marketing?” This typically happens as trainers, consultants, and professional coaches strive to evolve their marketing into more sophisticated communications.  Keeping the two separate will simplify processes and help ensure that they are