Month: January 2019

A good digital marketing system should be a technology platform or platforms that allows the digital marketer to consistently and reliably communicate to their target audience across chosen marketing channels. It should then compile the data from those campaigns so that insights can be gained by analyzing the metrics.  While most trainers, consultants, and professional

There are only two things that will motivate someone in your marketing audience to take action on your calls to action, pain or pleasure.  Most digital marketers focus on pleasure motivators like features, benefits, or improvements.  However, overlooking the motivational elements of pain can be a costly mistake.  As Theodore Levitt said, “People don’t want