Our last post on choosing tools for your digital marketing campaigns raised a simple question from a couple readers: How should a tool be evaluated?  Here’s an example of an evaluation process and how one simple difference in focus can alter which tool is most suitable. There are a handful of platforms that have become available that advertise the ability

Finding the right tool set for running your digital marketing campaigns is essential.  The right toolset allows for digital marketers to effectively, efficiently, and responsibly deliver their messages to a targeted group.  Reducing that set of platforms and applications to the simplest marketing system that meets all of your needs is an ongoing process of evaluation and refinement. The importance