Month: June 2019

The Dangers of Contracting Out Digital Marketing as Gig Work

The barriers to entry in digital marketing have steadily been lowered over the years.  New tools and platforms can be a blessing to productivity in the hands of a competent professional, or a fast track to disaster for an “aspiring professional”. Fiverr went public today and there was an interesting test conducted by a writer

Digital Advertising: Know Your Goal

Paid advertising via social media or search engines can be a valuable channel for your digital marketing initiatives.  But the nature of paid adds is that it requires a defined budget and for that budget to be actively managed to optimize the return on investment.  It’s critically important to have a clearly defined goal for