Month: November 2019

Know Your Digital Marketing Metric Flow

Analytics are essential for making educated improvements to your digital marketing campaigns, but only if the data is reliable. As the number of digital marketing tools expands, so does the complexity of the data. Minimizing your tool set helps minimize the complexities that can cause problems but even a streamlined digital marketing platform should be

Video Content Without Elaborate Production Capabilities

Most trainers, consultants, and professional coaches have the speaking skills and personal presence to create compelling video content.  However, only the minority of them do.  Lacking technical capabilities prevents them from creating video at all or finds them producing lackluster quality material. But that doesn’t need to be the case.  A few video basics can