Getting spread too thin is a common way for digital marketing performance to plummet. For most trainers, consultant, and professional coaches, it’s unrealistic to have a marketing presence in all channels for all people. It’s critical that digital marketers set a marketing priority hierarchy so that top producing activities aren’t left undone. The width (and maybe the breadth) of the
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Digital marketing technology continues to get more refined from year to year. Sophisticated algorithms and stream lined tools help digital marketers cover more channels than they ever could in the past. However, the sheer bandwidth that digital marketing allows a marketer to take on, often prevents them from reviewing how smart the technology really is. Unfortunately, when an analysis is
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What good is a website that is constantly having outages? How useful is a hijacked social media account publishing questionable offers? What about an email marketing platform loaded with stolen email addresses blasting out SPAM? Digital marketing channels infected with malware or compromised in some way not only undermine the time, energy, and money invested in that campaign, but it
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